Keep labels clean and consumers happy
Consumers are choosing clean label products all over the world.
A clean label can make all the difference, ensuring that your product is chosen over and over again. Yet, when you have complex functionality needs, clean labels can present an additional challenge. Whatever your application and product challenge is, we have the right solution.
Twenty years at the forefront of clean label
NOVATION® functional starches helped fuel the clean label movement two decades ago. Our pioneering work meant you could get the texture and stability of a modified starch but with a simpler ingredient listing of “corn starch.” Since then, we’ve broadened our clean label portfolio to include functional starches of all types, functional flours, pulses, sweeteners and fruit and vegetable concentrates—including non-GMO and organic options. When you work with us to bring clean labels to market, you benefit from years of experience and leading-edge achievements in clean label innovation.